Digitial Transformation

Reimagining for a digital-first world is now considered a requirement for virtually every enterprise.

Customers have changed. Expectations of personalized content and immediate delivery is THE NEW NORMAL. And they have options—lots of options.Digital technology is levelling the playing field for businesses of all sizes to disrupt their industries. The rise of digital is completely changing the ways businesses compete and the disruption is dramatic. Legacy companies that once dominated the market are now competing against agile start-ups. Today’s leaders know that to thrive, they must TRANSFORM their business. But the question is how ?

There is an unprecedented situation unfolding in the business landscape converging, people, business, and things that disrupts existing business models—even those born of the Internet and e-business eras. ” Imagine for a minute the possibilities: Smart machines that can reliably predict outcomes, customer needs that can be anticipated with greater certainty, physical experiences that are greatly enriched with digital experiences, operations that become more agile and dynamic to market realities, and product innovation that can include customers and partners throughout the value chain. The opportunities are endless.

Digital Strategy is Not A Tactic

While many businesses have been leveraging digital technology for years, being a digital business isn’t just about using technology, it’s a mindset—an approach—to solving business problems. Your digital strategy is your business strategy. With solutions from Microsoft,there are three key things an organization must do to become a digital business:

Adopt a digital-first mindset

The first step towards becoming a digital business is adopting a digital-first mindset. When everyone in a company embraces what is now possible through digital, the business can respond faster and deliver on the amazing, personal experiences customers now expect. A shift to a digital-first mindset puts all employees at the forefront of digital innovation. While IT should be integral to the process, it is other business units—like marketing, sales, and operations—that are increasingly leading the digital transformation.

Reimagine business

More than simply digitizing analog processes, digital transformation requires that businesses completely rethink their operations in the modern world. This includes reimagining the customer journey to enhance how people experience your company across their entire lifecycle. Businesses must reassess their processes not only to improve efficiency and cost savings, but to increase time to market and to differentiate their business.

Connect everything

Connecting people, processes, things, and data across the company is the cornerstone of a digital business. It’s what enables organizations to discover unprecedented insights and deliver the experiences that delight; it’s ubiquitous collaboration.

Today, enterprises in every industry and around the world are using the cloud to transform their data. While many businesses are initially drawn to the cloud for cost savings, the greater business agility and reduced IT complexity that the cloud can offer is quickly becoming fundamental to competitiveness. The question for business leaders now is how to best take advantage of the cloud. We believe there are four key areas where the cloud platform can deliver exceptional business value.
A cloud platform empowers individuals, connects teams, and streamlines complex business processes.
The low up-front costs and capabilities of a hyper-scale cloud provider enable anyone—including enterprises—to differentiate through new and innovative products and services. Take NBC for example, who rapidly pioneered the online streaming of live sports events.
Cloud services and the Internet of Your Things can help transform traditional make/sell companies into sense/respond service providers through better business insight. For example, ThyssenKrupp Elevator now monitors sensors and systems in more than 1.1 million elevators worldwide, through a single integrated real-time cloud-based dashboard.
The cloud doesn’t have to mean abandoning your on-premises IT investments. A hybrid cloud can help you cost-effectively expand storage for growing data needs, provide effective off-site backup for your data center or even aid with disaster recovery. The world is now a giant network. Microsoft is helping organizations leverage the collective power of their networks to be more intelligent, innovative, and productive. This starts with putting the right tools in the hands of employees at the right time. Our mobile-first, cloud-first approach enables this by integrating the flexibility and portability of mobile technology with the interconnectivity and power of the cloud.


The modern workforce is changing. By 2025, 75% of the workforce will be Millennials (BLS, 2013), by 2030 boomers are in a 22 million gap, the millennial generation is redefining the work environment. Having grown up in a digital, social, and mobile world, these young people are challenging the way businesses communicate, interact, and collaborate.


Ubiquitous collaboration is further enabled by the cloud. The cloud shifts us from a world of individual creation to real-time collaboration and collective creation from anywhere. Ubiquitous collaboration creates many opportunities for individuals and organizations by enabling them to communicate and create from anywhere, through a mix of synchronous and asynchronous communication, a formula that has revolutionized how people work and live.


With all of the amazing things technology has enabled, one challenge is that it has caused some depersonalization. To combat this, businesses have collected massive amounts of data in an attempt to learn about their customers behaviors; however, for data to be meaningful at scale, it must be personalized by intelligent software and tools that understand the context of why people do things, not simply what they do.


Digital technologies are already having a significant impact on how business is done. Companies are making fundamental changes to how they innovate, how their employees work, and how they engage with customers. They are becoming digital businesses. Here’s are some things that digital businesses are doing today.

Innovating with crowdsourcing and data

Organizations are changing how they innovate and deliver new products and services by integrating customer, employee, and business ecosystem feedback into their development process.

Adapting the business through intelligent operations

Enterprises today are becoming more agile and responsive, enabling their operations and businesses to turn on a dime when necessary to quickly respond to market needs.

Working smarter with smart machines

Enterprises today are becoming more agile and responsive, enabling their operations and businesses to turn on a dime when necessary to quickly respond to market needs.

Staying ahead by anticipating what’s next

Machine learning and advanced analytics are enabling organizations to anticipate and predict customer needs and market changes.


Business transformation is not the future, it’s happening now in companies large and small. Fifty percent of respondents to Gartner surveys say that, by the end of 2016, they expect their company to become a digital business. They anticipate that number to jump to 83% by 2019. Remember that digital transformation is not a traditional large-scale, one-off transformation. It is pivoting to a mindset of ongoing innovation, iterative updates, and continual growth. This type of change won’t happen overnight, but every journey starts with a single step. How successfully a business adapts to digital transformation will correspond directly to its future competitiveness and ultimate survival. No business or industry will be immune to these changes. Every product and service—indeed every aspect of every business—will be affected. And the time to act is now. Businesses that don’t embrace the digital revolution today risk a fate akin to those businesses that were hesitant to adopt the Internet,to find out more → Contact Us!