Customers have changed. Expectations of personalized content and immediate delivery is THE NEW NORMAL. And they have options—lots of options.Digital technology is levelling the playing field for businesses of all sizes to disrupt their industries. The rise of digital is completely changing the ways businesses compete and the disruption is dramatic. Legacy companies that once dominated the market are now competing against agile start-ups. Today’s leaders know that to thrive, they must TRANSFORM their business. But the question is how ?
There is an unprecedented situation unfolding in the business landscape converging, people, business, and things that disrupts existing business models—even those born of the Internet and e-business eras. ” Imagine for a minute the possibilities: Smart machines that can reliably predict outcomes, customer needs that can be anticipated with greater certainty, physical experiences that are greatly enriched with digital experiences, operations that become more agile and dynamic to market realities, and product innovation that can include customers and partners throughout the value chain. The opportunities are endless.

Digital Strategy is Not A Tactic

While many businesses have been leveraging digital technology for years, being a digital business isn’t just about using technology, it’s a mindset—an approach—to solving business problems. Your digital strategy is your business strategy. With solutions from Microsoft,there are three key things an organization must do to become a digital business:
Adopt a digital-first mindset

The first step towards becoming a digital business is adopting a digital-first mindset. When everyone in a company embraces what is now possible through digital, the business can respond faster and deliver on the amazing, personal experiences customers now expect. A shift to a digital-first mindset puts all employees at the forefront of digital innovation. While IT should be integral to the process, it is other business units—like marketing, sales, and operations—that are increasingly leading the digital transformation.
Reimagine business

More than simply digitizing analog processes, digital transformation requires that businesses completely rethink their operations in the modern world. This includes reimagining the customer journey to enhance how people experience your company across their entire lifecycle. Businesses must reassess their processes not only to improve efficiency and cost savings, but to increase time to market and to differentiate their business.
Connect everything

Connecting people, processes, things, and data across the company is the cornerstone of a digital business. It’s what enables organizations to discover unprecedented insights and deliver the experiences that delight; it’s ubiquitous collaboration.


The modern workforce is changing. By 2025, 75% of the workforce will be Millennials (BLS, 2013), by 2030 boomers are in a 22 million gap, the millennial generation is redefining the work environment. Having grown up in a digital, social, and mobile world, these young people are challenging the way businesses communicate, interact, and collaborate.


Ubiquitous collaboration is further enabled by the cloud. The cloud shifts us from a world of individual creation to real-time collaboration and collective creation from anywhere. Ubiquitous collaboration creates many opportunities for individuals and organizations by enabling them to communicate and create from anywhere, through a mix of synchronous and asynchronous communication, a formula that has revolutionized how people work and live.


With all of the amazing things technology has enabled, one challenge is that it has caused some depersonalization. To combat this, businesses have collected massive amounts of data in an attempt to learn about their customers behaviors; however, for data to be meaningful at scale, it must be personalized by intelligent software and tools that understand the context of why people do things, not simply what they do.


Business transformation is not the future, it’s happening now in companies large and small. Fifty percent of respondents to Gartner surveys say that, by the end of 2016, they expect their company to become a digital business. They anticipate that number to jump to 83% by 2019. Remember that digital transformation is not a traditional large-scale, one-off transformation. It is pivoting to a mindset of ongoing innovation, iterative updates, and continual growth. This type of change won’t happen overnight, but every journey starts with a single step. How successfully a business adapts to digital transformation will correspond directly to its future competitiveness and ultimate survival. No business or industry will be immune to these changes. Every product and service—indeed every aspect of every business—will be affected. And the time to act is now. Businesses that don’t embrace the digital revolution today risk a fate akin to those businesses that were hesitant to adopt the Internet,to find out more → Contact Us

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